February 09, 2021
Interview Published by TechTarget — SearchITChannel, John Moore, Senior Site Editor

Channel Relationships Shift as Cloud Storage Expands

As MSPs look to harness the advantages of cloud storage, they must also articulate the value they provide and enter into a regimen of nonstop training and certification.

Cloud Storage Reseller or Consumer? Partners Face Market Shift IT service providers and vendors are finding themselves retooling channel relationships during the continued growth of cloud storage.

The COVID-19 pandemic accelerated cloud adoption, as many organizations tapped the cloud to launch digital businesses. Enterprises that initially adopted cloud storage for backup and disaster recovery have pushed beyond those activities to now include cloud storage for production environments and big data use cases such as data warehousing.

John Moore, Senior Site Editor at Tech Target – SearchITChannel, shares his findings on how and why cloud storage offerings are evolving and what is at stake. John interviews Brendan Walsh, SVP of 1901 Group, a wholly owned subsidiary of Leidos, to share the benefits of selling cloud storage and compute “as a service” and the need to increase in technology training and certifications to keep pace with cloud vendor offerings.

Other companies mentioned were Perficient, Nfnit, Dell Technologies, and Lenevo.

Read the full interview here.

“For MSPs, that takes off a huge amount of the burden. MSPs have to be a bit more creative about the true service the MSP is wrapping around the cloud…”

“Continuing education is a new emphasis… Four years ago, we didn’t have that [partner liaison] role in the company.”

– Brendan Walsh, SVP of Partner Relations at 1901 Group (a Leidos company)

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