November 22, 2019
Interview Published by CRN

Industry Leader Brings Evolutionary Storytelling to Company Through PRs and Marketing Communications  

With more than 25 years of experience in strategic marketing, corporate communications, media relations, and brand management within the IT industry, Tricia Long, VP of Marketing Communications and Media Relations at 1901 Group has ran the marketing for 1901 Group, where she has worked to build up the company’s media and social channels and has big plans for 2020.

With interest in learning more about the role of marketing communications in the IT industry, O’Ryan Johnson, Reporter at CRN interviews Tricia Long to gain valuable insight on the future of the digital landscape, what “good looks like” in this industry, and the challenges in the Marketing Communication and Public Relations realm.

Read the full feature here.

“At its core, PR is about great story telling, but the future of it is about creating shareable, relevant content to give the customers a good experience and engagement. Our role is the same as what our company does for our customers: giving them a good experience and keeping them engaged.”

 

– Tricia Long, VP of Marketing Communications and Media Relations

Relevant Links:

Sonu Singh
CEO

Sonu is the founder of 1901 Group and corporate leader responsible for our strategic vision, innovative business model, and financial performance.

 Follow Sonu on LinkedIn

 


Paul Wilkinson
EVP, Corporate Strategy and BD

Paul leads Business Development, Capture Management, Marketing, and Channel Partners. Paul provides leadership for 1901 Group’s growth initiatives by supporting the development of new markets and services.

 Follow Paul on LinkedIn

 


James Christopher
EVP, Operations and Engineering

James brings over 25 years of industry experience to 1901 with a focus on delivering Information Technology business solutions and managed services.

 Follow James on LinkedIn 

 


Dana Pittman
SVP, Talent Strategy & Human Resources

Dana is the leader of our Human Capital Management function for providing organizational growth, performance, and profitability.

 Follow Dana on LinkedIn 

 


Brendan Walsh
SVP, Partner Relations

Brendan leads our partner relations and management efforts and supports business development activities in addition to establishing strategic business alliances with leading cloud service providers and security solutions.

 Follow Brendan on LinkedIn

 

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